I bought Quicken Deluxe in 2012 at Costco for $20.
I had never used Quicken before and quickly fell in love with using it. Honestly, I open and update our accounts in Quicken probably three to four times each week. I love the colored charts and how easy it is to track every penny. I also use it to plan my bill paying a month ahead of time.
It's like a game for me when I'm on Quicken.
(My DH has even referred to me paying bills/accounting as "playing on the computer"!)

About two months ago I started getting messages about how if I didn't update to the current edition I would lose the ability to download transactions directly into the program. This is a big deal for me. It saves mucho time to just click a button and have all my financial accounts updated. Oh sure the program would still work after May 1st; I'd just be manually entering all transactions.

Had I known at the beginning of the year they would shut off the auto downloading I might have bought it at Costco again. They have Quicken on special every January. I checked the price now - $49.99.

The biggest rip-off is the maker of Quicken - Intuit - says "upgrade now and we will give you $10 off". The cost on their website is $74.99, so $64.99 for all the loyal current customers.
The highest price out of anywhere I checked. :annoyed:

Last night I broke down and purchased the 2015 version through Amazon - downloaded and installed it with about three clicks. It was very easy and smooth.
It cost $39.99. BUT, I still had gift card money from the CC reward so it cost $0!
*Silver Lining*

And honestly, $40 every three years for something I use so often is a good deal. I just hate being forced into it.